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Prana
Prana is a food company focused on authentically providing the best products that the earth can give while offering consumer awareness and fair treatment to its employees.
Service
Identity and product design
Client
Prana
Year
2020
Prana needed a whole universe of design, from the main label of its coffee, to iconography of its values, along with promotional posters.
Inspired by various elements of Hinduism, we designed a structure of forms that will dress the brand in its different products and services.
PRANA
Within the framework of Hinduism, praná or prāṇa is a Sanskrit word that means 'breath' or 'inspired air', and represents vital force or energy; which permeates reality at all levels, including inanimate objects.
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